Marketing

Why Choose Marketing?
A career in marketing can be very rewarding for several reasons. First, the salary potentials in marketing for your first full-time job after graduation are very good, as are your career growth possibilities. Second, there is the diversity of career paths open to marketing graduates. Careers in marketing cover a range of creative and technical areas from consumer to high-tech and industrial products and services, in small or large companies, in product management, sales, research, advertising, public relations, purchasing and distribution management. Your responsibilities will be a challenge from your first
day and your contributions can be an important part of the organization's
success.

As you do your marketing education at Wingate University, you will learn how to strategically apply the marketing concept and to develop a product focus that is unique to Wingate University graduates. In addition, the program involves you in hands-on, buyer-seller problem solving and real-life situations from actual companies that need real-time responses.

Wingate University's marketing faculty brings a combination of diverse backgrounds, experiences and areas of interest to the classroom. From a broad based educational background to a wide real-world business background, Wingate's marketing faculty expose students to the best in 21st century marketing theory and applications.

With Wingate's special combination of faculty, classroom involvement, project work, case studies and hands-on applications through internships and in-class company participation, you will be well prepared to help your company move forward successfully.

Students may elect to earn a BA or a BS in marketing with different course requirements. More artistically or verbally oriented students should elect the BA program with electives drawn from literature and foreign languages. More quantitative students should consider the BS track in which electives are drawn from the areas of math and science.

Possible Careers:

• Marketing manager
• Brand manager
• Vice President of marketing and sales
• Product manager
• Sales manager
• Creative and graphic design
• Public relations
• Advertising
• International marketing
• Market research
• Project management
• Purchasing

Curriculum
Note:  General Education Requirements including B.A. or B.S. requirements - 51-53 credit hours (must include Math 117 or 120, Economics 221, and Religion 482).  Please see the Wingate University Academic Catalog for details.  A total of 125 credit hours and an exit examination in the major with a passing grade are required for graduation.

Business School Core Required Courses- 33 credit hours
Accounting 253 and 254
Business 305, 308, 323, and 417
Economics 222
Finance 318
Management 302
Marketing 301
Computer Science 110 

Requirements for the marketing major (24 credit hours):

• Business 405 (Global Business)
• COMM - Human Communication 101 (Public Speaking)
• Management 306 (Managerial Communication)
• Marketing 341 (Consumer Behavior)
• Marketing 422 (Marketing Communications Strategy)
• Marketing 464 (Business Research)
• Two courses selected from Marketing 321 (Business to Business Marketing), 331(Sales and Sales Management), and Marketing 411 (Special Topics in Marketing) (6 credit hours)

         Marketing majors are encouraged to consider a minor in management, international studies, public relations,
         finance, or another complimentary area.

Requirements for the minor in marketing (18 credit hours):

         ●  Six courses selected from Marketing 301, 321, 331, 341, 411, 422, 464

CONTACT:
Mr. Joseph Graham
Professor of Accounting and Dean
graham@wingate.edu
704-233-8147