Academics

3 credit hours
This course is designed to help students strengthen their academic/scholarly writing skills by learning the basic mechanics of sentence structure, APA and other writing styles, critical inquiry and analysis, and writing an effective literature review. Note: this course spans the entire first semester of admission (running concurrently with both the Online 1 and Online 2 sessions)

3 credit hours
This course familiarizes the graduate candidate with the nature, procedures and application of research in sport management. Candidates examine, analyze and synthesize sport research literature and plan, conduct and report upon a simple sport research study.

3 credit hours
This course focuses on the growth of the Internet and social media, and their emerging role as marketing and public relations media. Students explore the advantages and disadvantages relative to traditional marketing practices. Students engage in creating promotional and informational video formats, web pages, online survey forms, and work to analyze survey responses.

3 credit hours
This course is designed to allow the student to understand the fundamentals of finance, budgeting, and accounting in the sport and recreation industry. The course emphasizes financial principles, financial markets, as well as the growth and development of revenue sources in the 21st century.

3 credit hours
This course provides the theoretical underpinnings of sport marketing and promotion, and illustrates their application with practical examples from the sport marketplace. The course also introduces students to the application of basic principles of marketing in the sport industry with emphasis on intercollegiate athletics, professional sport, and multi-club sport operations. The students develop a broad appreciation of marketing by providing them with an up-to-date understanding of marketing concepts as they are currently being applied in advanced study and work in marketing, consumer behavior and related fields.

3 credit hours
This course provides the theoretical techniques used to sell and generate revenues in the sport industry. This required course concentrates on corporate sales and sponsorship, its growing role and its vital importance in sports. Topics include sales proposal development, sponsorship solicitation, licensing rights, new business development, endorsements and merchandising, commercialization of technology, and corporate partnerships. The course provides an overview of the industry and instruction on effective methods to plan, price, organize, acquire, implement, measure and evaluate sponsorships including the development of a corporate sponsorship plan.

3 credit hours
This course provides identification and investigation into the design and management of sport and recreational venues. Management techniques and procedures for athletic events are examined. Required field trips are a vital component of in this class.

3 credit hours
This course enables the student to analyze and understand legal issues and to discuss the
ramifications of those issues with a foundation of comprehensive information that is relevant to managers in the sport industry. Ethical considerations in sport decision-making are also discussed.

3 credit hours
This course is designed to give students a working knowledge of NCAA rules and regulations at the Divisions I, II and III levels will be covered, as well as NAIA compliance. Topics covered will include recruitment, initial and continuing eligibility, progress toward degree completion, amateurism, financial aid, etc. 

3 credit hours
This course will provide students with insight into the importance of using an athletic program as a vehicle to holistically develop athletes both on and off the court or field; particular focus will be placed on career development, counseling services, life skills seminars, personal finance, communication, post-sport career transition, and reaching injured athletes.

3 credit hours
This course will provide students with insight into the importance of using an athletic program as a vehicle to holistically develop athletes both on and off the court or field; particular focus will be placed on career development, counseling services, life skills seminars, personal finance, communication, post-sport career transition, and reaching injured athletes.

3 credit hours
The administrative processes in sports and athletics in high school, college, public/private recreation and professional sports are examined and analyzed.

3 credit hours
This course explores how power relations, stereotypes, cultural ideologies and personal beliefs impact sport participation. Critical analysis and research is the basis for exploring the links between sport and major issues in society.

3 credit hours
This course provides students with a foundation in the theories and philosophies associated with the field of coaching. In this course, students critically analyze the strengths, limitations, and potential applications of various theories, philosophies, and ideas. Examples include: Developmental Systems Theory, Ecological Systems Theory, protective factors, and developmental assets.

3 credit hours
Theory of Coaching will explore methods of coaching and their applications. Theoretical and applied ideas regarding structure of practice, goal-setting and achievement, and defining the various roles a coach must fill will be presented. Students will use ideas from theories discussed in settings and discuss results of different applications.

3 credit hours
This course is designed to emphasize positive youth (10-19) development and ethical coaching through sport. The focus will be on a variety of contemporary issues that will arise in youth sport and the moral, ethical, and, sometimes legal, obligations of coaches in those situations. Ethical decision-making skills are also emphasized.

3 credit hours
Students will complete an internship once coursework is completed. The internship must be with a sport/sport-related organization and must be approved by the MASM Program Director. Requires a minimum of 250 clock hours and is supervised by the MASM Program Director and the internship site supervisor.

1 credit hour (P/F)
Serving as the comprehensive, culminating requirement of the MASM degree, the comprehensive exam will be used for students to demonstrate their knowledge, understanding and application of major concepts in Sport Management.