MASM Course Descriptions

The master’s degree program requires the following 30 hours of coursework for all students:

  • MASM 535 – Sport Research
    3 credit hours
    This course familiarizes the graduate candidate with the nature, procedures and application of research in sport management. Candidates examine, analyze and synthesize sport research literature and plan, conduct and report upon a simple sport research study.
  • MASM 553 – PR and Technology in Sport
    3 credit hours
    This course focuses on the growth of the Internet and social media, and their emerging role as marketing and public relations media. Students explore the advantages and disadvantages relative to traditional marketing practices. Students engage in creating promotional and informational video formats, web pages, online survey forms, and work to analyze survey responses.
  • MASM 555 – Financial Aspects of Sport
    3 credit hours
    This course is designed to allow the student to understand the fundamentals of finance, budgeting, and accounting in the sport and recreation industry. The course emphasizes financial principles, financial markets, as well as the growth and development of revenue sources in the 21st century.
  • MASM 557 – Sport Marketing and Promotion
    3 credit hours
    This course provides the theoretical underpinnings of sport marketing and promotion, and illustrates their application with practical examples from the sport marketplace. The course also introduces students to the application of basic principles of marketing in the sport industry with emphasis on intercollegiate athletics, professional sport, and multi-club sport operations. The students develop a broad appreciation of marketing by providing them with an up-to-date understanding of marketing concepts as they are currently being applied in advanced study and work in marketing, consumer behavior and related fields.
  • MASM 558 – Sport Sales and Sponsorship
    3 credit hours
    This course provides the theoretical techniques used to sell and generate revenues in the sport industry. This required course concentrates on corporate sales and sponsorship, its growing role and its vital importance in sports. Topics include sales proposal development, sponsorship solicitation, licensing rights, new business development, endorsements and merchandising, commercialization of technology, and corporate partnerships. The course provides an overview of the industry and instruction on effective methods to plan, price, organize, acquire, implement, measure and evaluate sponsorships including the development of a corporate sponsorship plan.
  • MASM 559 – Sport Venue and Event Management
    3 credit hours
    This course provides identification and investigation into the design and management of sport and recreational venues. Management techniques and procedures for athletic events are examined. Required field trips are a vital component of in this class.
  • MASM 561 – Sport Law and Ethics
    3 credit hours
    This course enables the student to analyze and understand legal issues and to discuss the ramifications of those issues with a foundation of comprehensive information that is relevant to managers in the sport industry. Ethical considerations in sport decision-making are also discussed.
  • MASM 574 – Collegiate Athlete Development and Wellness
    3 credit hours
    This course will provide students with insight into the importance of using an athletic program as a vehicle to holistically develop athletes both on and off the court or field; particular focus will be placed on career development, counseling services, life skills seminars, personal finance, communication, post-sport career transition, and reaching injured athletes.
  • MASM 591 – Organization and Administration of Sport
    3 credit hours
    The administrative processes in sports and athletics in high school, college, public/private recreation and professional sports are examined and analyzed.
  • MASM 600 – Seminar: Issues in Sport Management
    3 credit hours
    This course explores how power relations, stereotypes, cultural ideologies and personal beliefs impact sport participation. Critical analysis is the basis for exploring the links between sport and major issues in society.

Professional Practice / Thesis (6 credit hours)

Students must select one of the following options:

Option 1: Professional Practice

  • MASM 620 – Sport Management Internship
    3 credit hours
    The internship normally occurs at the approximate midpoint of the student’s program. A minimum of 225 hours earns three (3) credit hours and is supervised by the program director and the internship site supervisor.
  • MASM 630 – Sport Management Project
    3 credit hours
    This project represents the culminating experience for the non-thesis student. The project comprises a research study or a major sport management project, planned and completed under the guidance of the Program Director/Academic Advisor. The project is expected to demonstrate the student’s ability to conduct in-depth research, the capability to gather and organize large amounts of material, and the capacity to write the material in a clear, accessible, and professional standard. It is expected that the student spend, at minimum, 60-75 hours in the completion of the project.

Option 2: Thesis

  • MASM 631 – Sport Management Thesis I
    3 credit hours
    This is a culminating activity for candidates who have focused interest in research and in those planning to pursue doctoral study. Candidates, with support from their thesis advisor and committee, create a thesis prospectus detailing background information and statement of purpose; develop the hypothesis statement; conduct the review of literature; compile a list of relevant sources, and establish the procedures for their proposed research, including the methods, research instrument, data collection process, description of the participants and a participant selection, and preliminary certification of the Research Review Board.
  • MASM 632 – Sport Management Thesis II
    3 credit hours
    Upon satisfactory completion of MASM 631: Sport Management Thesis I, candidates, with support from their major professor and thesis committee, complete the remaining steps of their thesis project, including application of the research instrument; collection and analysis of the data; development of the conclusion and recommendation; composing the abstract; completion and approval of the final written Thesis; and presentation of the oral defense to their thesis committee and the MASM faculty.