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Marketing

Porter B. Byrum School of Business


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Our Marketing Program Speaks for Itself

The marketing program at Wingate University involves you in the hands-on experiential learning, problem-solving, and real-life situations from actual companies that need real-time responses.

Marketing majors have the opportunity to intern with local for-profit and nonprofit organizations where you can manage social media accounts, create marketing campaigns or digital marketing crusades. 

With Wingate's special combination of experienced faculty, classroom engagement, project work, case studies and hands-on applications, you will be prepared to help your company move forward successfully.

You Love People

Why study marketing? You want to know what inspires and motivates people. You want to connect with people to learn how a product can enhance their lives. 

Jumpstart Your Career

Small classes enable you to develop close relationships with faculty members and peers. The cutting edge innovation lab gives you access to research and design software used by professionals. 

Did You Know? 

More top executives come from marketing than from any other functional area of business.

Learn more about the Porter B. Byrum School of Business by exploring their mission, values and their strategic plan.
 

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The Porter B. Byrum School of Business is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is the leading accreditation association for business education for institutions with a focus on teaching excellence. ACBSP accreditation assures students of a commitment to overall quality, academic rigor and continuous improvement in business education.
 

Read the annual School of Business Newsletter


David Fairgrieve, '18

David met the founder of a billion dollar Charlotte unicorn in class and now works directly with them to develop a sales pipeline for fin-tech start up Kingsmen Software and their healthcare intelligence solution.

Most marketing majors at Wingate pursue a Bachelor of Science degree over the Bachelor of Arts, but what's the difference?

The Bachelor of Science degree requires additional credit hours in math or lab science courses. This options prepares students to work with large corporations, small businesses and nonprofit agencies to develop integrated marketing campaigns or conduct in-depth data analysis.

The Bachelor of Arts degree requires additional credit hours in intermediate-level foreign language courses. Students who plan to work with diverse populations or with an international clientele might prefer this options.

Wingate's Leadership & Entrepreneurship Series

Spring 2023

Dr. Shante Williams

CEO of Black Pearl Global Investments (a $25 million venture capital fund).  She is a distinguished venture capitalist, business owner, inventor, intellectual property strategist, private investor, and author.  Dr. Williams has written two books to inspire more women and people of color to become venture capitalist.

Dr. Andre Walters

Co-Founder of Free Fenix, LLC (a venture company specializing in the franchise space, Duck Donuts and Salata Salad Kitchen).  He is also the founder and CEO of Fenix Options Club, LLC (a social finance community focusing on stock options trading and knowledge collaboration and shared opportunity.

Mr. Matt Villmer

Attorney and Managing Partner at VillmerCaudill Law Firm (specializing in business law and high-stakes litigation).  He has a passion for entrepreneurship and the development of a positive firm culture.  He consults and advises business owners in making their dreams come a reality.

The Porter B. Byrum School of Business has been an active partner with Soles4Souls since 2017. Students in the BUS 105: Business, Society and Sustainability course manage the shoe drives on Wingate's campus. Students measure their impact based on how many shoes have been collected, number of pounds not sent to a landfill and the value of shoes donated.

17,507
Shoes Collected

21,507 lbs.
not in landfills

$122,549
value donated


Questions?


Dr. Sergio Castello
(704) 233-8638
s.castello@wingate.edu