Marketing

Porter B. Byrum School of Business

ABOUT MARKETING

As a marketing student at Wingate University, you enjoy the technology and networking opportunities of a large school. In our innovation lab, a creative technology-enabled classroom, you’ll have a chance to engage in collaboration, something that few colleges provide. We partner with local companies on real-world projects, so students develop practical expertise. Marketing majors have many opportunities for internships that lead to professional connections.

Our faculty takes the time to know you and your goals. Faculty mentor students through their summer research projects and studies. They are invested in your future.

To help students sharpen their career preparation, the Porter B. Byrum School of Business offers a Bachelor of Arts and a Bachelor of Science degree in marketing.

For students who want to continue their education, the Master of Business Administration program features a marketing concentration. No matter which path you pursue, you’ll be learning from professors who bring professional experience into the classroom.

OUTSIDE THE CLASSROOM

Students make a difference in the community by engaging with local businesses. Case studies aren’t just abstract stories. You gain hands-on experience with real companies facing real challenges.

Wingate University provides additional opportunities that make our graduates attractive to employers:

  • Internships allow students to put their coursework into practice and network with professionals in their fields.
  • Summer research grants pay students to conduct original research.
  • W’International seminars introduce students to global cultures, traditions and ideas.

 

MAJOR REQUIREMENTS

Marketing students at Wingate can earn a BS or BA degree. The BA degree requires additional credit hours in intermediate-level foreign language courses. Students who plan to work with diverse populations or with an international clientele might prefer this option.

The BS degree requires additional credit hours in math or lab science courses. This option prepares students to work with large corporations, small businesses and nonprofit agencies. Students who are looking for science-based marketing careers should pursue a BS degree if they want to work in pharmaceutical sales, biomedical research or healthcare marketing.

Students can also minor in marketing.

Marketing Four Year Plan

THE FOUR YEAR ACADEMIC PLANS ARE STANDARD TEMPLATES FOR HOW A DEGREE CAN BE COMPLETED IN EIGHT (8) CONSECUTIVE FALL & SPRING SEMESTERS.  THERE IS VARYING FLEXIBILITY IN THE EXACT COURSE SEQUENCE DEPENDING UPON INDIVIDUAL STUDENT CIRCUMSTANCES, MAJOR CURRICULUM AND COURSE AVAILABILITY.  STUDENTS SHOULD CONSULT WITH THEIR FACULTY ADVISOR FOR COURSE SEQUENCING, DEGREE PLANNING AND OTHER CONSIDERATIONS.  STUDENTS ARE ULTIMATELY RESPONSIBLE FOR THEIR DEGREE PLANNING.

 

PROGRAM CONTACT 

Dr. Peter M. Frank

704-233-8148

pfrank@wingate.edu