Marketing
Porter B. Byrum School of Business
Our Marketing Program Speaks for Itself
The marketing program at Wingate University involves you in the hands-on experiential learning, problem-solving, and real-life situations from actual companies that need real-time responses.
Marketing majors have the opportunity to intern with local for-profit and nonprofit organizations where you can manage social media accounts, create marketing campaigns or digital marketing crusades.
With Wingate's special combination of experienced faculty, classroom engagement, project work, case studies and hands-on applications, you will be prepared to help your company move forward successfully.
You Love People
Why study marketing? You want to know what inspires and motivates people. You want to connect with people to learn how a product can enhance their lives.
Jumpstart Your Career
Small classes enable you to develop close relationships with faculty members and peers. The cutting edge innovation lab gives you access to research and design software used by professionals.
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Did You Know?
More top executives come from marketing than from any other functional area of business.
The Porter B. Byrum School of Business is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is the leading accreditation association for business education for institutions with a focus on teaching excellence. ACBSP accreditation assures students of a commitment to overall quality, academic rigor and continuous improvement in business education.
Learn more about the Porter B. Byrum School of Business by exploring their mission, values and their strategic plan.
David Fairgrieve, '18
David met the founder of a billion dollar Charlotte unicorn in class and now works directly with them to develop a sales pipeline for fin-tech start up Kingsmen Software and their healthcare intelligence solution.
Most marketing majors at Wingate pursue a Bachelor of Science degree over the Bachelor of Arts, but what's the difference?
The Bachelor of Science degree requires additional credit hours in math or lab science courses. This options prepares students to work with large corporations, small businesses and nonprofit agencies to develop integrated marketing campaigns or conduct in-depth data analysis.
The Bachelor of Arts degree requires additional credit hours in intermediate-level foreign language courses. Students who plan to work with diverse populations or with an international clientele might prefer this options.
Wingate's Leadership & Entrepreneurship Series
Fall 2023
Dr. Craig Richardson
Dr. Craig Richardson, BB&T Distinguished Professor of Economics and Founding Director of The Center for the Study of Economic Mobility, Winston-Salem State University. Dr. Richardson is committed to better understand the causes of low economic mobility and find pragmatic policy-based solutions and provide positive incentives for all stakeholders to be involved.
Sara Garces Roselli
Sara Garces Roselli, Co-Founder and Foundation President, Rev Tech Labs. She is a solutions-focused entrepreneur working with early stage, post MVP, pre-Series A Fintech and Insurtech startups to maximize probability for success. Sara Garces has been at the forefront of Charlotte’s burgeoning entrepreneurial ecosystem and venture capital scene since 2011 helping put the Queen City of the map for VC funding.
Renee Breazeale
Renee Breazeale, Servant CEO and owner of Victory In Time. She was the founder, Vice President and later CEO, Victory Bolt & Specialty. She sold the company in 2019 and started her ministry being a circle of influence for elevating business leaders to their highest purpose, potential, and impact.
The Porter B. Byrum School of Business has been an active partner with Soles4Souls since 2017. Students in the BUS 105: Business, Society and Sustainability course manage the shoe drives on Wingate's campus. Students measure their impact based on how many shoes have been collected, number of pounds not sent to a landfill and the value of shoes donated.
17,507
Shoes Collected
21,507 lbs.
not in landfills
$122,549
value donated
Questions?
Dr. Sergio Castello
(704) 233-8638
s.castello@wingate.edu