Marketing Degree Program
Porter B. Byrum School of Business
Our Marketing Program Speaks for Itself
The marketing program at Wingate University involves you in the hands-on experiential learning, problem-solving, and real-life situations from actual companies that need real-time responses.
Marketing majors have the opportunity to intern with local for-profit and nonprofit organizations where you can manage social media accounts, create marketing campaigns or digital marketing crusades.
With Wingate's special combination of experienced faculty, classroom engagement, project work, case studies and hands-on applications, you will be prepared to help your company move forward successfully.
You Love People
Why study marketing? You want to know what inspires and motivates people. You want to connect with people to learn how a product can enhance their lives.
Jumpstart Your Career
Small classes enable you to develop close relationships with faculty members and peers. The cutting edge innovation lab gives you access to research and design software used by professionals.
Did You Know?
More top executives come from marketing than from any other functional area of business.
Difference Makers
Due to the integrated nature of marketing, Wingate graudates are employed by firms that range from product to customer connections:
- Brand manager
- Market researcher
- Pharmaceutical sales
- Media buyer
- Social media manager
- Retail manager
- Advertising Manager
- Account Executive
- Sales Manager
- Marketing Consultant
87% of marketing students complete an internship
David Fairgrieve '18
Former marketing major and entrepreneurship minor
David met the founder of a billion dollar Charlotte unicorn in class and now works directly with them to develop a sales pipeline for fin-tech start up Kingsmen Software and their healthcare intelligence solution.
Most marketing majors at Wingate pursue a Bachelor of Science degree over the Bachelor of Arts, but what's the difference?
The Bachelor of Science degree requires additional credit hours in math or lab science courses. This options prepares students to work with large corporations, small businesses and nonprofit agencies to develop integrated marketing campaigns or conduct in-depth data analysis.
The Bachelor of Arts degree requires additional credit hours in intermediate-level foreign language courses. Students who plan to work with diverse populations or with an international clientele might prefer this options.
Jamie Mendoza '16
Former marketing student
Jamie gained experience on campus working for the Ad Team and Student Government Association which led to multiple internships in marketing and launched Spearhead marketing to help small businesses.
The Porter B. Byrum School of Business is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is the leading accreditation association for business education for institutions with a focus on teaching excellence. ACBSP accreditation assures students of a commitment to overall quality, academic rigor and continuous improvement in business education.
Marketing Courses
- Principles of Marketing: The Customer Experience
- Customer Behavior: Insights into the Customer Experience
- Special Topics in Marketing
- Integrated Marketing Communications: Client Solutions
- Market Research: Customer Analytics
- Strategic Marketing
- Internship Marketing