Build your career brand equity with an MBA degree with a marketing concentration. Take your career to the next level with a program that’s designed for busy working professionals.

a classful of MBA students listen during classIf your career path in management focuses on marketing, our MBA marketing concentration gives you the preparation you need to move your career forward. Our program and courses provide you with marketing management expertise in the areas of:

  • Brand management
  • Branding
  • Market research
  • Marketing strategy
  • Strategic communications

Once you complete the two prerequisite courses listed
below, BUS 640 and BUS 641 may be taken in either order. Completion of the
core course BUS 622 completes the nine total credits required for the marketing
management concentration.

MBA Marketing Concentration Courses

BUS 650 – Marketing Research Management
3 credits
This course focuses on marketing research and its use in making more effective marketing decisions. Topics include evaluating marketing research proposals, designing valid and pertinent research studies and asking questions about marketing problems that can be researched. Students also seek to understand primary and secondary sources of research and to develop specific techniques for analyzing market research data and use it to make appropriate marketing decisions.
Prerequisites: BUS 622 – Marketing Management and BUS 614 – Quantitative Decision Making

BUS 651 – Strategic Marketing Communications and Brand Management
3 credits
This course focuses on how profitable brand strategies can be created and addresses three important questions: (1) How do you build, measure and evaluate brand equity? (2) How do you capitalize on brand equity to expand a business? and (3) How do you choose appropriate communications concepts and techniques to improve the long-term profitability of brand strategies?
Prerequisites: BUS 622 – Marketing Management

Are You Ready?

If you’re ready to take the next step to an MBA degree with a marketing concentration, call or email us with any questions you may have. We’re located at 13024 Ballantyne Corporate Place, Suite 150 in Charlotte, NC, and we’re ready to help you advance your career.