Build your career brand equity with an MBA degree with a marketing concentration. Take your career to the next level with a program that’s designed for busy working professionals.

a classful of MBA students listen during classIf your career path in management focuses on marketing, our MBA marketing concentration gives you the preparation you need to move your career forward. Our program and courses provide you with marketing management expertise in the areas of:

  • Brand management
  • Branding
  • Market research
  • Marketing strategy
  • Strategic communications

Once you complete the two prerequisite courses listed below, BUS 650 and BUS 651 may be taken in either order. Completion of the core course BUS 622 Marketing Management completes the nine total credits required for the marketing management concentration.

MBA Marketing Concentration Courses

BUS 650 – Marketing Research Management
3 credits
This course provides an overview of marketing research and its use in making effective marketing decisions. Topics include evaluation of marketing research proposals, designing valid and pertinent research studies, structuring of marketing problems in terms of specific questions amenable to research,  analysis of primary and secondary sources of marketing research information including issues in data collection, specific techniques for analyzing market research data once it has been collected and using those analyses to make better marketing management decisions.
Prerequisites: BUS 622 – Marketing Management and BUS 614 – Quantitative Decision Making

BUS 651 – Strategic Marketing Communications and Brand Management
3 credits
This course develops and assesses integrated marketing communication strategies and provides insights into how profitable brand strategies can be created.  Topics include how to build, measure, and evaluate brand equity, how to capitalize on brand equity to expand a business, and how to choose appropriate communications concepts and techniques to improve the long-term profitability of brand strategies.
Prerequisites: BUS 622 – Marketing Management

Are You Ready?

If you’re ready to take the next step to an MBA degree with a marketing concentration, call 980-359-1020 or email asudol@wingate.edu with any questions you may have. We’re located at 13024 Ballantyne Corporate Place, Suite 150 in Charlotte, NC, and we’re ready to help you advance your career.